By Marianna Sigala,Ulrike Gretzel
This booklet brings jointly innovative examine and functions of social media and similar applied sciences, their makes use of via shoppers and companies in trip, tourism and hospitality.
The first part addresses topical concerns concerning how social media impact the operations and methods of tourism organizations and support them increase tourism reports: open innovation, crowdsourcing, service-dominant good judgment, worth co-creation, price co-destruction and augmented truth. the second one component of the publication seems at new purposes of social media for advertising reasons in a number of tourism-related sectors, addressing crowd-sourced campaigns, consumer engagement and influencer advertising. The 3rd part makes use of case stories and new methodologies to research shuttle evaluate posting and intake behaviors in addition to the impression of social media on traveler perceptions and attitudes, with a spotlight on collaborative intake and sharing financial system lodging. ultimately, the fourth part makes a speciality of sizzling issues and concerns with regards to the research, interpretation and use of on-line info and user-generated content material for deriving company intelligence and embellishing company decision-making.
Written by means of a global physique of recognized researchers, this e-book makes use of clean theoretical lenses, views and methodological techniques to examine the sensible implications of social media for tourism providers, locations, tourism coverage makers and researchers alike. For those purposes, will probably be a beneficial source for college students, managers and lecturers with an curiosity in info and verbal exchange applied sciences, advertising and marketing for tourism and hospitality, and commute and transportation management.
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